Da Vinci Code WMD

The Da Vinci Code movie seems to be following the phenomena of the book, its big. Why and what is the relevance of it ?

The story cuts through to the core of our western belief system, established by our historical heavyweight of belief system perveyors the catholic church. Holywood, the contender of belief system perveyors is offering fun alternatives.

In reality not much of the story can be 'proven' historically, not so disimilar to the original then.

For me a good angle is who's story is older and more original, you cant 'prove' either are true anyway.

The most interesting historical fact in there is the 'Mary Magdalene was not a prostitute' verified by the recent findings in what are called the gnostic gospels. In particular the gospel atributed to Mary showing that she must certianly have held some higher rank.

The real issue is one of church credability. They changed the story to sute their ends. You cant have a male dominated priesthood and hence society if you got females of rank in your core cultural story. You could say they have Mary the mother of Jesus, But you cant call her a real female, she is a unatainable sexless ideal that can still procreate, no woman can atain this withouth complete denial of their true nature and even then they cant have kids.

The church sold story of the two Marys dysfunctionaly splits the human female architype. The sexless is evelated and the sexual is denigrated. When the fundamanetal archetype of woman is broken apart in this way there is no power in womanhood in society. This is the perfect pitch for keeping a race in subjugation. And it has worked for two thousand years.

For me this is the WMD of the Da Vinci Code. The part that is sending the shockwaves through our cultural story and forcing it to be reevaluated. Similar to the shockwaves caused by the realisitaion that we were lied to about WMD in iraq, people everywhere are beginning to realise at some level they were lied to by the church. You may say you don’t go to church and don’t care, but if you live in the western world your culture has been formed by this view like it or not. A change like this in the underpinnings of the core western cultural story is sisemic none the less.

Two things are happening:

1. There is an ongoing slide toward trusting no organisation, people are realising they all can lie for their own interest. This great news because its true, people need to think for themselves.

2. The church purveyed and established societal view of the feminine is crumbling, this is making way for a complete re-evaluation of the role of feminine is society. Extremes are likely to emerge as the pendulum is now free to swing again as it finds its new equilibrium. New and ancient feminine archetypes will compete with each other and vie for recognition in society in some way. The male (yang) archetype will feel threatened as it has been top heavy. Over the coming years I expect this to manifest tangibly in traditional male dominated organisations such as the church, the medical elite, the scientific elite and male dominated government.

The big bandwidth bandwagon and the commodity cpu

As opposed to oil, presently bandwidth is expensive.

Continuing the trend, bandwidth will get cheaper and cheaper. There is nothing hard for bandwidth companies to do accept compete with each other. The tec behind the internet gets cheaper and better every year and the wires can take much much more.

Companies that are purely in the business of providing bandwidth are going to struggle unless they offer some sort of additional service. The provision of these 'bundled' services will also become highly competitive and hence cheep.

To consumers this means everything that comes over the wire will drop to virtually nothing for the distribution costs. Many of the additional services will also get very cheep very quickly.

This means,
very cheep voice contact to anywhere
very cheep video contact to anywhere
video on demand and high def will get cheep.

Phone companies will be the biggest losers, expect them to desperately try to diversify their services and add 'bundles'. They will always loose to more competitive and focused companies on the net that provide the services. Say Vodaphone try to bundle games to augment their services and give people a reason to keep paying. This will struggle even medium term, specialist game services on the net will provide better options for consumers who want to choose their offerings. The bundled service will always be inferior so will stay cheep, it cant justify keeping up the distribution cost.

The content companies and the service companies will continue to be kings. The people that provide new and unique content or the people that provide useful services. Not the distribution providers.

The only way to make money on distribution is monopolise it and mark up. Something that is no longer easy to do. Game consoles are a good example where this trend still continues but even their is loosing traction against app stores.

CPU's
Over the medium to longer term the device at the end of the distribution line will be factored into the distribution paradigm. What i mean by this is that the phone, console or tv will also become very cheep (and often become part of the wire service, like a tv or phone is now)

There are still a few years to go here but chip tec is already beginning to go wide rather than deep. Ie it is going more toward parallel processing rather than faster processing. Both Intel and AMD are going this way and so is IBM/Sony with Cell. its the only big way forward in chip tec. But it is much less technically hard to make parallel chips than faster chips, so once again the competition is coming, and this means cheep chips on the end of cheep wires.

It will become just as hard to monopolise your chip IP in the future as it is becoming to monopolise the wires today. Intel will struggle and once again must move to 'bundle' service to keep value for its customers high.

(Intel will loose its high profitability for chip tec. And will need a new buisness model over time. They will have to get into software. Intel's money comes from the fact it has the deepest pockets to invest in the fabs that take the latest chip fabrication tec to market. This means they can fab the fastest chips the cheapest and quickest to market.. CPU's going wide changes all this)

Its going to get harder and harder to justify the hardware upgrade cycle to consumers. I see time frames of around 2-4 years for the wires and 4-6 years for the devices when these transitions really bite. The wires will be the most dramatic as there is nothing physical for the consumer to switch. The display will come last as there is more innovation to be had here. Until we go all the way to 3D projection screens will be moving.

New content that requires upgrade will always be actively sought after by the chip people. -> app stores deliver this.

Its all good for consumers.